Anna Herasymenko is a Berlin-based design leader with 15+ years of experience. At Meta Reality Labs she leads design for generative AI creative tools: creators’ education, assets and characters generation, AI styling, the systems underneath avatar identity. Previously Klarna and Delivery Hero. Master’s in information security.
∞ Meta Reality Labs
A conversational AI that restyles your 3D avatar from a single sentence. Shipped 0 → 1 across Family of Apps and Horizon.
∞ Meta Reality Labs
An AI-assisted game development tool. I own game assets and the education portal — the human-in-the-loop side, where creators keep creative control and trust in an agentic system.
This project is under NDA, but you can schedule a demo or drop me a line
∞ Meta Reality Labs
UX vision for text-to-3D character creation — describe who you want to be, and AI brings it to life ready to embody in a world.
This project is under NDA, but you can schedule a demo or drop me a line
∞ Meta Reality Labs
Parametric face, body and colour editing for a next-gen avatar style, across mobile and VR.
∞ Meta Reality Labs
Turning the avatar editor into the platform’s leading commerce surface, across two product orgs. Drove the majority of all 3P creator sales and beat the joint annual revenue target.
The exact numbers aren’t public yet, but you can schedule a demo or drop me a line
∞ Klarna
Klarna’s consumer banking sign-up, from first prototype to a launched flow across Europe.
∞ Delivery Hero
Delivery-address selection rebuilt from text autofill into a map-based picker, launched across 19 markets in APAC and EMEA.
